PRODUCT IMPACT

Create tools researchers can't work without.

You’ve nailed the science. Now it’s about aligning product vision to researcher priorities. We help you to validate ideas, sharpen your roadmap, and find product-market fit faster.

Know what researchers need, creating faster adoption and revenue.

Are we building what researchers need and will buy?

Building the right product means validating your assumptions before you build. Here's how we help you make confident product decisions.

Get your free product scorecard assessment

What problems researchers face

The daily frustrations and workflow bottlenecks that researchers will pay to solve, not what you assume they need.

Which features drive buying decisions

The capabilities that matter enough to justify your price versus the ones that sound impressive but don't influence purchase decisions.

How well your product meets their needs

Where your current product delivers real value, where it's missing the mark, and what gaps you need to close to achieve stronger market fit.

What to build next

Which roadmap priorities will have the highest impact on adoption and revenue versus which ones waste development time on low-value features.

How to talk about your value

The language and messaging that resonates with how researchers actually think about their problems and evaluate solutions.

"Product Validation" Starter Package

Our Product Validation Starter gives life science tools companies the product validation they need right now. It's a focused engagement that helps you reach product-market fit faster and opens the door to deeper collaboration as you grow.

Our Product Validation Starter gives life science tools and techbio companies the product validation they need right now. It's a focused engagement that helps you reach product-market fit faster and opens the door to deeper collaboration as you grow.

Voice of Customer Research

Talk directly to researchers who would use your product to understand what they actually need.

What you get: Customer interviews, usage analysis, feature priority rankings, and specific product recommendations based on real user feedback.

Product-Market Fit Assessment

Figure out how well your current product actually meets market needs.

What you get: A scored assessment of product-market fit, analysis of where you're missing the mark, how you compare to competitors, and a roadmap for stronger market alignment.

Feature Value Analysis

Prioritize your product roadmap based on what customers will actually pay for.

What you get: Feature importance rankings, analysis of effort versus customer impact, development timeline recommendations, and projected return on investment for your roadmap.

Value Proposition Optimization

Align your messaging with how customers actually think about value.

What you get: A clear statement of your value, customer-focused messaging guide, competitive positioning language, and sales conversation scripts.