MARKET IMPACT

Know your customers with confidence.

You know your technology works, but knowing which researchers to target is different. We help life science tools companies figure out which customer segments to focus on and where your best opportunities are, so you stop spreading thin and start focusing on customers you can actually win.

Understand your market and where real opportunities exist.

Who should we be selling to?

Market research isn't about surveys and spreadsheets. It's about answering the specific questions that help you focus on the right customers.

Get your free market scorecard assessment

Which customer segments to target

The specific researcher types, institutions, and application areas where you'll have the strongest competitive advantage and fastest adoption.

Who your ideal customers are

The detailed characteristics that connect your best customers so you can systematically identify and qualify high-fit prospects.

Where the real opportunity is

The market segments worth pursuing based on size, growth potential, and your ability to win, not just top-down market estimates.

Who you're actually competing against

The direct competitors, alternative solutions, and "do nothing" options that researchers consider instead of buying from you.

How to position against alternatives

What makes researchers choose your solution over competitors or their current approach, and which market segments are underserved.

"Market Clarity" Starter Package

The Market Clarity starter package gives early-stage life science tools companies the market research they need right now. It's a focused engagement that helps you understand who will pay for your product and opens the door to deeper collaboration as you grow.

The Market Clarity starter package gives life science tools and techbio companies the market research they need right now. It's a focused engagement that helps you understand who will pay for your product and opens the door to deeper collaboration as you grow.

Customer Segmentation & Targeting

Figure out which specific researcher types and institutions to focus on first.

What you get: Detailed profiles of high-value customer segments, analysis of which segments have the highest propensity to buy, priority targeting recommendations, and a segmentation framework you can use as you grow.

Ideal Customer Profile Development

Understand exactly who your best customers are so you can find more like them.

What you get: Detailed profiles of your ideal customers including roles, institutions, pain points, and buying patterns, scoring criteria to identify high-fit prospects, and qualification questions for your sales process.

Market Sizing & Opportunity Analysis

Know how big your real addressable market is with bottom-up numbers investors will believe.

What you get: Bottom-up market size calculations based on actual target accounts, analysis of market segments by opportunity size, realistic revenue projections by segment, and a defensible breakdown of your total addressable market.

Competitive Landscape Mapping

Understand who you're really competing against and how to position against them.

What you get: Analysis of direct competitors and alternative solutions, comparison of your strengths versus competitive weaknesses, identification of underserved market segments, and recommendations for differentiated positioning.

Let's figure out your market!

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