BRAND IMPACT

Stand out in a crowded market.

When everyone claims to be "innovative" and "cutting-edge," you need more than great science to get noticed. We help you figure out what makes you different and how to talk about it, so the right customers choose you.

Craft a differentiated brand that connects you with customers.

How do we stand out without starting over?

Looking and sounding like everyone else might be costing you customers. Great science is just the first step. Here's how we help you build a brand that researchers remember.

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What your product does differently

The measurable advantages and unique capabilities that matter to your customers.

How it feels to use

The experience of working with your product, from setup to daily use.

How it makes people feel

Confident, excited, empowered. Emotions drive decisions, even in science.

What it says about them

Researchers choose brands that reflect their values and ambitions.

Why you exist

Your mission to advance science means something. We help you articulate it clearly.

"Brand Foundation" Starter Package

Our Brand Foundations Starter gives early-stage life science tools companies the brand clarity they need right now. It's a focused engagement that helps you differentiate in a crowded market and opens the door to deeper collaboration as you grow.

Our Brand Foundations Starter gives life science tools and techbio companies the brand clarity they need right now. It's a focused engagement that helps you differentiate in a crowded market and opens the door to deeper collaboration as you grow.

Brand Strategy and Positioning

Figure out what makes you different and how to talk about it.

What you get: A clear positioning statement that explains who you serve, what problem you solve, and why customers should choose you over competitors.

Visual Identity Design

Stop looking like every other life science company.

What you get: A professional logo and basic style guide (colors, fonts, logo usage) so everything you create looks cohesive.

Brand Experience Design

Make sure your brand shows up consistently everywhere customers see you.

What you get: EITHER a brand audit of your current website with specific recommendations OR a simple, professional website (up to 5 pages) built from scratch AND a branded slide deck template for investor and customer presentations.

LinkedIn Company Profile Optimization

Make your LinkedIn presence match your brand.

What you get: An audit of your LinkedIn company profile with specific fixes to strengthen your messaging and visual consistency.